The Crafts Boom!
If you're in business selling a product then
you would expect it to be useful to succeed.
That's usually true - but there is one line
where the most successful products are
usually completely useless. And all the more
successful for it!
The business is crafts - handicrafts or
whatever. Everyone will have bought 'crafts'
at some time. They are usually quality, hand
made products - often based on the past in
some way. Usually made from natural items -
and intended for decoration, gifts, souvenirs
etc.
However, although most crafts are made to look
like individual, 'antique' like goods they are
usually nothing of the sort. A considerable
industry has grown up to produce crafts on a
huge basis - such is the vast demand.
You too can exploit this business. Craft
making usually doesn't need sophisticated
equipment or skills - indeed, hand made
things are an advantage. You can produce
them individually as and when you need the
money!
A further advantage is that no sophisticated
sales network is needed to sell your products.
They often sell on impulse, because of their
sheer attractiveness! Prices are not always
high - but profits can be hundreds of percent.
Everyone buys crafts!
If you don't feel offering a 'useful' product
or service is interesting enough for you then
- Clothes. These are a larger, but high
potential line. Cotton prints and 'hand
knits' are the major areas to explore.
Study designs very carefully - could lead
to something big!
- Shells & Rocks. Articles made with or
decorated with sea shells are popular.
Otherwise consider polished stones and
semi-previous minerals. Some of these
items can be carefully prepared and turned
into quite valuable jewellery.
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