Multi-level marketing is definitely the way to go for people
aspiring to have more than just enough to get by on.
Most of the world's leading economic forecasters say that
by the turn of the century, 75% of the world's consumer
business will be conducted via multi level marketing plans.
The thing to do is to learn all you can about this method
o selling - how it works and why it works - and then to
get going with a multi-level marketing programme that
can accumulate a fortune for you.
Make no mistake about it, multi-level marketing has made
a lot of people very rich already, and will make a lot more
people even richer in the coming years.
Multi-level marketing is based upon the idea of each
person involved selling only to his or her friends, with
each of these people in turn, introducing their friends into
the programme.
It's definitely an 'endless chain' idea that has unlimited
money making potential.
Theoretically, everybody knows or comes into contact
with an average of 100 different people each week.
If only 10 of those people were to give you œ10 per week,
you would have an income of œ100 per week.
And then, if these people were to duplicate your efforts,
passing back to you, œ1 for each new person they
enlisted into the programme, and then each person
recruited perpetuated the programme, your income
would soon become astronomical.
Undoubtedly you've heard the story of how you can
become rich simply by saving a penny a day, and
doubling it each day for 30 days.
new people into your programme between now and the
first of the month.
You've got to believe that you can do it - want to do it -
and then get out and beat the bushes until you do do it!
But then, after setting a goal for yourself, and then
proving you can achieve it, you should set a new goal
for yourself - if you recruited 10 new people into your
programme last month, then this month, you're going
to bring in 15 new members.
You're going to make the really big money in multi level
marketing by selling "business start up kits", and not
really from spending time inspiring or motivating the
people you've already brought into the programme.
In other words, sell the programme to as many people
as possible, and count on the motivational/money
making opportunities within your dealer start up kit to
cause them to put forth the effort to get out and try to
make some money on their own.
In the end, and as the old saying goes: you can lead a
horse to water, but you can't make him drink it - any
time and/or energy you spend "calling back" on the
people you've already sold, is going to cost you
money and limit your gross income.
To be successful in selling - and this is the secret to
multi-level riches - you must present your programme
to as many people as possible.
Close the sale with your first presentation, and let the
buyer either get with it, or die from his own lack of
initiative.
It's as simple as that - the more people you present
your programme to, the more sales you're going to
make.
Don't worry about the people who have already bought
Page 6
The only logical way to go - to reach as many people as
possible for the least amount of money and effort on your
part - is via the post.
In other words, the marrying of your multi-level marketing
efforts to mail order will be the least expensive and most
profitable for you.
You can send out 50,000 sales letters and multi level
programme brochures in one month, and theoretically
make œ50,000 from an expenditure of œ10,000 or less - a
return of œ5 for every pound invested, which isn't bad!
Basically, it's even easier than that!
You should have some idea of how mail order works -
which makes it profitable and the reasons why - and with
this understanding, combine the "easy riches" appeal of
your multi level programme with mail order selling.
Here's my recommendations:
1) Write a short, one page report outlining the basic
Secrets of Success of Multi Level Marketing. You can
tag-line this report with an invitation for the readers to
send for a complete or more detailed manual or rape
relative to multi level marketing 'how to'.
2) You should rent or buy - on a regular basis - as many
different mailing lists of income opportunity seekers as
you can afford, and shotgun a circular to each of these
names.
The publishers of this book has names and addresses of
customers for œ25 per thousand, on peel and stick labels.
You can also find inexpensive mailing list suppliers in just
about any publication that carries mail order advertising.
3) For sure, you should spend the money to obtain a
Post Office account, and then use it to send out all your
mailings.
4) Start by sending out 250 pieces per week, and then
graddually increase your volume to the point where
you're sending out 5,000 or more pieces per week, and
you'll be in business.
So the secrets to getting rich in mail order have to do
with presenting a free offer most people will find hard
to pass up.
You make your money from whatever you send out in
reply to the people taking you up on your free offer.
You send them a copy of your free report, plus your
multi level marketing brochure.
You can stop there if you want, but there's lots more
money to be made just from these initial efforts.
Follow-up offers to people who themselves are out
beating the bushes attempting to drum up extra income
is the way the game is played.
So, when you receive all these names and addresses of
people interested in receiving a report on multi level
marketing, you compile the names and rent or sell
them to other multi level operators.
You do this simply by making up a one page sales
letter or flyer or circular, offering your names for rent
at whatever price you want to charge, and then include
the flyer in your mailings.
You should also include a one page circular describing
and offering for sale a listing of your money making
reports.
And then, by soliciting co-op mailings from other mail
order operators, you'll have a pretty full envelope of
offers going out.
Finally, the one thing you must always bear in mind is
how your mailing package looks to the person
receiving it.
Page 4
Your envelopes should be professionally written with your
return address.
Your sales letters should be written to impress the
recipient; no misspelt words or smudges, and the eye
appeal of your coupon or offers which are included.
And by all means, the quality of your multi level brochures.
Although multiple coloured printing does tend to pull better
than just black and white, you can do very well starting with
just black and white materials so long as the image you
project is all professional.
Photocopying your offers and hoping for the best, just
won't do. The more affluent you appear to be, from your
envelope to each offer contained within, the better your
chances of making a sale It works because everybody
wants to become rich.
It's an idea that anyone - regardless of education,
background or basic financial status - can perpetuate
from the privacy of his or her own home.
The basic fallacy of multi level marketing is in the number
of people each individual participant can easily enlist into
the programme.
After you've talked to all your relatives, your neighbours,
co-workers and friends across town, you're more or less
stymied to as to new people to bring into the programme.
The bottom line is simply that you cannot recruit
everybody you talk to - in fact, if you enlist 10% of the
people you attempt to interest in the programme, you'll
be doing very well.
You're going to get some rejections, and these rejections
are basically what turns most people off, deflates their
ego, drains their enthusiasm, and in the end, is the
primary reason they drop out.
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